Part 2: : Business Vision and Strategy
Vision:
If electricity is still around in next 20 years, what kind of products/capabilities a product vendor or a solution provider will offer for utilities and customers to manage their power?
Traditional products and their existing functionalities will not meet the emerging needs. The boundaries between different produc need to be broken in order to provide customer driven functionalities. For instance, customers are not only looking at operation from distribution network perspective. New data sources from meters and DA devices provide new dimensions for operation and control. At the same time, with the penetration of distributed generation, the traditional monolithic control will not be a feasible solution at all. Coordination between control center systems and field devices requires a broken down of the traditional function boundaries of existing products.
A lot of existing network monitoring, operation, and control capabilities are tightly coupled within its legacy products. Most vendors and solution providers currently don’t have the capability of packaging different functions with flexible deployment options when meeting customer’s emerging needs. As a result, most vendors still have to sell their monolithic products, not capabilities based on customer’s needs. A flexible way of packaging different features with various combination will greatly improve vendor’s competiveness in the market, and also the satisfaction from utility customers.
Market leading product vendors need to think about how to change their roles from vendor to trusted advisor. As a trusted advisors they will work with the customer executives to explore emerging needs and direction on a confidential basis, similar to the role of a consultant. At this level, in the context of the decision making process, trusted advisors really don’t enter or exit. They are part of the circle. The customer and advisors can validate each other’s objective with external perspective and identify an issue together and assess the problem and create a solution.
Strategy:
Legacy systems are a significant business asset. Critical business data and processes are often managed in legacy systems. Protecting the existing investment and gain incremental values from these systems are very important. Key leading product vendors’ portfolio were mostly established through numbers of acquisitions. Each product serves the intended market very well. However they all have great challenges to meet the emerging needs. None of the products was designed for smart grid end to end solution. As a result of trying to patch together systems that were never intended to integrate, long term effects, including wasted time, loss of money and an inability to innovate, can occur indefinitely. The lengthy lifetimes of legacy systems, often spanning several generations of hardware renders their core technologies fragile, largely obsolete, and especially difficult to integrate with new SOA services. A common and consistent approach should be taken to transition the architecture from siloed legacy systems to a completely integrated modern software solution. This is not a problem of dealing with one particular legacy system, it is about to modernize the whole product portfolio. Key product vendors should consider providing the following capabilities to enable them to change the role to trusted advisor :
Enterprise Architecture: including the business vision, goals, objectives and value propositions, as well as the strategies and tactics that will be used to achieve them; capabilities, services, events, information, roles, locations, organization and terminology; the business scenarios, processes, applications, services, components, data, personnel and other elements that support or implement business functions; the specific hardware and software.
Platform Based Solution: Horizontally support integration capability with both internal and external products to enable business process automation. Vertically be able to turn business data into business decisions; Fast time to market for integration and new features; Component based approach that common feature can be deployed with any relevant existing product. Features can be developed beforehand. Free valuable resources from legacy systems and make them more agile based on the platform enabled solution. Resource will be trained and work on more common and consistent IT stack, well defined interfaces, and modern technologies. Knowledge sharing and code reuse are much easier, not dependent on motivation or culture anymore, but rather built into the platform and technology stack.